COMPANY HISTORY

In January of 2000, Adam and Rusty Lane started buying and selling used equipment under the name of Georgia Equipment Co., Inc. They were looking for a location to expand Georgia Equipment Company's exposure as a buyer and seller.

In March 2000, they began talking with Dye Farm Equipment of Swainsboro, GA, about buying their location as well as the Howse Distributor rights for FL, GA and SC. Dye Farm Equipment was the very first Howse distributor over 30 years ago. The deal finally went through and on March 27th, 2000, and Adam and Rusty took over. Adam brought with him an established trailer dealer network of more than 7 years of work, including over 20 dealers from NC, GA, and SC. Rusty was employed by Terry and Sons, Inc., a tractor dealership located in Sylvania, GA, where he was in charge of retail sales, parts and service.

Within the first eight months of business at the new location, Adam and Rusty took the Howse distributorship to the next level, more than doubling the volume of sales by the previous owners. Howse Implement Co. is very pleased by the effort and enthusiasm.

Georgia Equipment also took on two new tractor lines, Tafe and Long, selling over 25 tractors within the first eight months.

In June of 2000, Rusty went to SC to Southeastern School of Auctioneering to begin courses to become an auctioneer. In August he passed the state auctioneers exam. This is when Lane Brothers Auctions was formed and later Adam obtained his auctioneer licenses. As of April 1, 2011, Lane Brothers has held over 100 auctions with more being scheduled every month. They have held auctions ranging from bank foreclosures to business liquidations, and estate farm sales. After paying close attention to the auction trends they realized that real estate auctions were quickly becoming the fastest growing segments of the auction industry. In November 2004, Rusty obtained his real estate license. Rusty decided that in February 2007 he was going to go full force into the real estate market and sold him part ownership to Adam. Since then Adam has continued to take the business forward and further the growth. In 2010 Georgia Equipment obtained their Used Car License and is looking forward to the potential of starting a once a month public vehicle auction as well.

After 5 years of growth, Rusty and Adam built a huge new 15,000 sq ft building on West Meadowlake Parkway. The new place has a lot of room for growth and development. In 2008 Georgia Equipment bought out a local rental store and now does all kinds of equipment rentals. With the Rental market growing, Georgia Equipment opened a second location in Dublin, GA in March 2011.

With over 175 active dealers, and now selling many different products, Georgia Equipment is becoming one of the leading farm equipment distributors in the southeast.

Future plan include expanding their dealer network in Florida, South Carolina and Georgia, and eventually becoming a nationally recognized name in the equipment and auction business through selling products and equipment online.

Georgia Equipment Company, Inc. | 888-237-9060